The seasoned C-suite and marketing executive steps into the newly created role in support of the firm’s rapid growth.
Purple Strategies has welcomed veteran media and marketing executive Angela R. Bundrant as head of brand and business development. In her new role, Angela will focus on Purple’s overall brand strategy and positioning and ensuring leading corporations and executives are able to connect with the full complement of Purple offerings as an unparalleled corporate strategy and reputation management firm.
“Clients invite our Purple strategists into the C-suite with them as partners in moments of change – to anticipate the challenges and opportunities to come, to navigate the issues and crises of now, and to compel the changes that shape the future,” said Steve McMahon, Purple Strategies CEO. “The pace of that change has never been faster, and the scale of needed change has never been greater, which made this the right moment to create this role for Purple Strategies and to bring a brand strategist of Angela’s caliber in as a leader at the firm.”
Angela joins the leading strategy and reputation management firm from her most recent role as CEO of PlayersTV, a sports and lifestyle entertainment network for athletes to tell their stories and connect with fans. Prior to that, for eight years Angela was SVP, Marketing and PR, with REVOLT Media, instrumental in the launch of the Black-owned multiplatform music and culture content provider founded by Sean “Diddy” Combs.
Angela’s distinguished career also includes content and partnership marketing roles at Sony Pictures Television, FOX Broadcasting, Turner Broadcasting, and Lintas: Campbell-Ewald, an IPG company.
“A core strength of Purple is our ability to put people from entirely different professional backgrounds together — from politics, campaigns, media, research, advertising, agency, academia, corporations — to develop creative solutions and find new opportunity,” said Kristen Morgante, Purple Strategies managing partner. “As we work to deepen and strengthen our identity as a Category of One, Angela’s experience as both a seasoned C-level executive and as a strategic leader in an unexpected category is an inspiring and uniquely Purple infusion of talent.”
Angela is a graduate of Syracuse University, recognized by the S.I. Newhouse School as a distinguished alumnus and currently is a member of the Dean’s Advisory Board. She has completed executive education programs at Stanford University’s Graduate School of Business and UVA’s Darden School of Business.
“What attracted me to Purple Strategies is the firm’s reputation and politically inspired approach in guiding clients through challenges into opportunities,” Angela R. Bundrant said. “From new offerings we have been developing, to our burgeoning advisory board, to our reputation as a destination for top talent from a wide variety of backgrounds, Purple Strategies is at a truly exciting moment in our growth story, and I’m thrilled to be a part of it.”