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Purple Strategies helps the world's most important organizations address their toughest challenges
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we do it
Improve outcomes by aligning performance, character and connectedness to the future
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Industry leaders who have a track record of solving the world's toughest problems
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Featured Research
Purple Strategies Research · January 2026
The New Health Populism: How Americans are Seizing Control of their Health and Leaving the System Behind
New Purple Strategies Research Reveals a Nation of DIY Health Consumers The patient has left the building. That’s the central finding of Purple Strategies’ latest research report, The New Health Populism: How Americans are Seizing Control of their Health and Leaving the System Behind — and it has major implications for every company…
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Latest Thinking
AI & Tech
If Every Stakeholder is Coming to AI First, Then AI is Your First Stakeholder.
Straight to the Point The media environment has changed, again. We went from a small handful of named gatekeepers, to a network era driven by the search engine algorithm, to a new intermediary: frontier AI models that answer hundreds of millions of questions a day without users ever clicking through to a source….
Stephen Smith
May 27, 2026
Insights
When the President Decides You’re The Story
Brad Dayspring is a strategic communications leader at Purple Strategies whose career spans the White House, Capitol Hill, national campaigns, and the corporate media C-suite. Straight to the Point A company can go to sleep as a market participant and wake up as part of the presidential imperative. Organizations rarely fail for lack…
Brad Dayspring
May 20, 2026
Insights
Purple Celebrates Recent Promotions
At Purple, our success is driven by people who deliver impact for clients, lead with excellence, and continually raise the bar for our teams and our work. We’re proud to announce the promotions of team members whose contributions strengthen our culture daily and keep Purple in a category of one. Kevin Zier, Executive…
Purple Strategies
May 20, 2026
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