Purple News & Views

A collection of stories about our people, our capabilities, our insights and the ever-changing face of our firm.

Purple Strategies Elevates Three To Partnership Group
August 2023 3 Min Read

Seasoned Purple client counselors, managing directors and leaders Stephen Smith, Ashley Gibaldi and Nate Byer have been named partners in the firm.

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Prioritizing Purpose in the New Era of Capitalism
June 2023 3 Min Read

Five insights from CEO discussions around the ways purpose plays a more vital role than ever in how executives lead their businesses.

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Purple Strategies Expands Leadership Structure Strengthening Expertise Focus And Operational Scale
June 2023 2 Min Read

Experienced Purple leaders and executive-level additions tapped for key appointments and new roles in support of Purple people, clients and growth.

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Purple Strategies Welcomes Colleen Connors As First Chief People Officer
June 2023 1 Min Read

The people and talent management leader brings extensive experience leading organizations through growth and ensuring people and business strategies align.

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Ben Seto Joins Purple Strategies As CFO
June 2023 1 Min Read

Purple has welcomed Ben Seto, most recently Vice President and Chief Financial Officer of the American Petroleum Institute, as CFO.

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Purple’s Rebecca Ballard Named Firm’s First Chief of Staff
June 2023 1 Min Read

Ballard steps into the newly created role from leading communications, marketing and engagement for the firm since joining as a managing director in 2020.

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A Post-Pandemic Renaissance in Health
May 2023 3 Min Read

CEOs discuss ways the COVID-19 pandemic has ushered in a healthcare renaissance that puts us on a path to better health outcomes and greater efficiency.

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Politically Inspired Steps to Help CEOs Prepare for High-Pressure Moments
March 2023 4 Min Read

From the playbooks of political candidates, here are five actions CEOs can take to prepare for managing dynamic issues in the public eye.

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Purple Strategies Brings in Angela R. Bundrant as Head of Brand
March 2023 2 Min Read

She will focus on overall brand strategy and ensuring leading corporations and executives are able to connect with the full complement of Purple offerings.

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Three Reputational Implications For Corporations Deploying AI
March 2023 3 Min Read

Key elements that influence companies' reputations with critical stakeholders while they work to capitalize on the potential of AI.

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