Roberta is a consumer marketing expert and has leadership experience from working at ad agencies, public and private companies. She has expertise in messaging and creative integration, digital and social media strategy, and content creation. Roberta earned her master’s degree in mass communications with a focus on strategic planning from Virginia Commonwealth University’s Brandcenter and a Bachelor of Business Administration in marketing with a minor in psychology from the College of William and Mary.

“The essential skill I bring to my role on teams is diplomacy. Being able to respectfully connect, understand and persuade is a delicate balance of communication skills.” 

“How you think is more important than what you think. Having the desire to gain perspective, being fair to yet critical of multiple sides of an argument, and being decisive and confident have never failed me, regardless of whether I was actually right or wrong in a situation.”