Jennifer Kohl

Recognized by the Washington Post as one of D.C.’s top media strategists, Jen has more than 15 years of experience creating strategic, integrated communications campaigns across a broad range of issue areas in government and the private sector to help principals make headlines—or stay out of them, depending on the situation. Jen specializes in crisis management, messaging, and fast-paced, political-style campaigns for our clients rooted in her background in politics: as the communications director for President Obama’s re-election in a top battleground state and for the House Armed Services Committee under Chairman Ike Skelton, as the press secretary for the late Rep. Elijah Cummings, as the strategic communications advisor to F.D.A. Commissioner Peggy Hamburg, and in several targeted statewide and local political campaigns.

Jen has also served in leadership roles for corporate and NGO clients, from advising and media training CEOs of Fortune 100 companies to developing a national campaign that significantly moved the needle on compliance for a deadly airbag recall to launching Dr. Tedros’s successful bid to lead the World Health Organization.

Most recently, Jen married her passion for communications with her passion for food as the Senior Director of Communications for celebrity chef and Nobel Peace Prize nominee Chef José Andrés, overseeing external communications for José as well as his three dozen restaurants.

“One of the things I love most about Purple is how we embrace the campaign mindset to solve some of the most pressing challenges facing our clients, providing extreme flexibility, rapid response, and an unrelenting focus on the end objective of winning over an audience while staying firmly rooted in strong insights.”

“Every meeting at Purple feels like I’ve been thrown into a brainstorm with some of the most brilliant strategic thinkers of our time. We’re constantly evolving and improving even the smallest of projects, and the end result is always better than where we began.”

“I taught myself how to be a press secretary by sitting down with the political reporter for the state newspaper and asking him what I could do to make his job easier, and I’ve benefitted from that conversation my entire career. One of the most important pieces of advice I give to someone just starting out is to step outside of your own objectives and think from the perspective of the audience you’re trying to move. What are their needs, and where do we have value overlap?”