Hannah is a content strategist at Purple, where she helps clients tell their story through data-driven messaging, authentic creative, and innovative distribution. Prior to joining Purple, Hannah served as the Digital Director for the 2020 Democratic National Convention and Director of Content for the 2021 Presidential Inauguration. She oversaw digital strategy for the first-ever virtual convention, developing campaigns to engage audiences online and producing creative that moved the needle. Following the election, Hannah joined the Presidential Inaugural Committee to lead content strategy and produce videos featured during the Emmy-nominated inauguration primetime programming. A native of Minneapolis, she also previously served in Minnesota Governor Tim Walz’s Administration as the Digital Director. Hannah graduated with a degree in political communication from George Washington University.
“Anyone and everyone can have a bully pulpit today. That’s why content strategy is so important. We help clients break through the noise to connect with their audiences in an authentic and impactful way.”
“My background in politics taught me to be nimble and resourceful in a high-pressure environment. Applying this same campaign-style approach to every client challenge is what makes Purple unique and effective.”
“A quote that guides me and my work is from the incomparable Maya Angelou: ‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”