Gina is a quantitative-based insights practitioner with more than six years of full-suite market research and consultative experience. In her previous roles at Leo Burnett and Mintel, she implemented primary and secondary research methodologies to inform and inspire data-driven brand strategy, allowing her to gain knowledge in a breadth of research capacities, including custom, quantitative, syndicated and qualitative research methodologies. She has worked with clients across a diverse range of industries, including healthcare, automotive, CPG, technology and financial services, and among a variety of audiences, such as B2B and B2C. At Purple, Gina’s focus is survey design and analysis for a variety of Fortune 500 companies. As a researcher, Gina is always interested and intrigued by new research methodologies and approaches and looks for ways to bring the latest techniques to her clients.
“One thing I’ve observed changing in my role is the ability for data to help tell stories in a way that was unimaginable just a few years ago. With instant access to millions of people and their opinions and actions, brand strategy today can be more rapidly informed, understood and transformed.”
“Coming from a family of police officers, detectives and military personnel, it comes as little surprise that one of my favorite college courses was Social Theory. In combination with my family, this course inspired me to understand the innerworkings of people’s beliefs and interrogate them. It’s probably also what drove me toward a career dedicated to research.”
“Purple pushes you to think harder and work smarter. The usual way of doing things isn’t always the best way and that’s something I’m continually pushed to explore. In an ever-changing world, it keeps our work relevant and innovative.”