Ashley Gibaldi

Ashley manages and executes Purple’s research engagements for leading global brands, trade associations and non-profits. In her role, she specializes in integrating data from a variety of sources, including qualitative and quantitative research, social listening, media monitoring and client data, to generate insights to fuel client strategies and campaign plans. She has conducted research across audiences ranging from corporate executives to active military personnel, world-renowned scientists and general consumers. Prior to joining Purple, Ashley worked at Edison Research on the National Exit Polls for the 2008 general election and 2010 midterm elections for a consortium of major news networks. She also assisted Edison during the 2012 general election as a consultant. Ashley is a graduate of Montclair State University where she earned a Bachelor of Science degree in marketing.

“Purple Strategies provides a home for people who like being challenged. There are no sacred cows here – every strategy, every idea, every insight and every tactic is scrutinized and fully interrogated, whether it comes from a client, a partner or a junior associate. I’ve yet to be bored at Purple because I always need to be on top of my game – a challenge could come from anywhere!”

“A lot of firms will say they are insights-driven, but insights-driven thinking really is at the center of everything we do. That can sometimes be frustrating, particularly when it means the data tells us that a strategy we have a lot of heart for isn’t right at the moment or a campaign we’ve been planning needs major adjustments. But it’s important to live and breathe being insights-driven; it’s not just something you can claim to be.”

“A personal motto I live by is: always order the charcuterie board.”