Senior Business Development Manager

Alexandria, VA

About Purple Strategies 

Purple Strategies is a corporate reputation and strategy firm that combines the creativity and discipline of brand communications with the speed and strategy of political campaigns to help leverage or reduce pressure on a business, brand or issue. We help build and defend reputation and brand value and serve Fortune 500 companies, associations, nonprofits and some of the most recognizable brands in the world. 


Purple helps the world’s most important organizations address their toughest challenges. We operate in a highly collaborative environment and apply integrated, team-based approaches to help clients: 

  • ANTICIPATE reputation challenges and opportunities;

  • COMPEL change through business actions and transformation; and

  • NAVIGATE reputation issues, acute crises, key business choices and policy/regulatory changes to inform decision-making.


About The Position

Purple Strategies is hiring a strong, experienced proposal writer and manager to support our business development efforts. The Senior Business Development Manager is an adaptable writer who can write compelling content and will manage the collaborative proposal development process from a go/no-go decision through strategy development, presentation management, writing, and submission.  We are looking for a smart, organized, innovative team player with at least 6 years’ experience in business development, marketing or branding, preferably on behalf of a professional services firm.


The Senior Business Development Manager will report to the Executive Director, Brand and Business Development and will work closely across teams to effectively coordinate & communicate Purple’s unique offering with Fortune 500 companies, trade associations and other organizations with respect to business growth and development.


In This Position, You Will

  • Manage the completion of complex RFPs (writing content, managing the process, working across the organization to assimilate information, and adhering to tight deadlines)

  • Establish timelines with target dates for information gathering, writing, review, and approval

  • Write materials such as credentials decks, proposals, and case studies to be used in marketing and business development

  • Produce content for marketing-related efforts including promotional material, presentations, and collateral

  • Work with the Executive Director, Brand and Business Development to improve proposal results by evaluating and re-designing process, approach, coordination, and boilerplate information, and then implement changes

  • Develop a deep understanding of Purple’s offering and apply that understanding while developing content for prospective business opportunities

  • Partner with colleagues to create proposals & discussion documents for new business opportunities

  • Receive inbound inquiries and distribute leads to relevant colleagues

  • Maintain a proposal database and proposal tracking tools

  • Research the latest issues and trends impacting a target or existing Purple Strategies client to develop new business and develop relevant backgrounders as needed


Qualifications and Experience You Need To Be Successful In This Role

  • 6+ years of Business Development experience, preferably in a professional services firm with strong writing skills and attention to detail

  • Exceptional proposal writing, drafting, positioning skills

  • Ability to synthesize information quickly, multi-task, prioritize, manage time effectively

  • Exceptional verbal communication and presentation skills

  • Excellent listening skills

  • Strong computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)

  • Self-motivated, with high energy and an engaging level of enthusiasm


Purple Values

Purple’s values are what set Purple apart and allow us to be innovative and trusted partners to our clients. Regardless of level or role, we expect all Purple employees to be:

  • Adaptable: Maintains a flexible, constructive approach when change is thrust upon them, whether they’ve spent a day or a decade at Purple. Finds and embraces the opportunities made possible by shifting demands and new business realities.

  • Collaborative: Recognizes there is no “I” but instead, “WE.” A Purple person strives to create an integrated team to optimize each and every team member’s contribution while also challenging us to be better. We succeed together and we fail together.

  • Curious: Has an inquisitive spirit. Asks why, seeks answers, gets to the bottom of things, develops a deep understanding.

  • Innovative: Provides a differentiated perspective; identifies new and imaginative approaches. Not afraid of big ideas, challenging convention or pushing boundaries.

  • Industrious: Ready to roll up their sleeves and do whatever it takes to deliver excellent work; They are energetic and disciplined enough to work smart and when needed, fast.

  • Respectful: Consistently approaches teammates, challenges, and different points of view with openness, thoughtfulness, and honesty; assumes positive intent.


Work Location  

This is a full-time position based in our Alexandria, VA headquarters.  Purple Strategies offers a hybrid model and seeks employees who are comfortable working in the office for a portion of their workweek. Purple values the camaraderie, connection, inclusion and professional development that in-person interactions provide, yet still recognizes the importance of flexibility and balance in our employees’ lives. 

How To Apply 

Please submit your resume and cover letter online at www.purplestrategies/   


Purple is an equal opportunity employer and does not discriminate in its selection and employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability, protected veteran status, genetic information, age, or other legally protected characteristics.