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College Football Through the Eyes of Googlers
College Football Through the Eyes of Googlers

At a recent presentation given to the communications staff of the University of South Carolina, we showed a graphic displaying the 2010 college football season through the lens of U.S. Google search traffic. We created the chart using Google Insights, which compares the volume of searches for different keyword terms. Predictably, on every game day, search volume for South Carolina football spiked and even exceeded search volume of the university at large.

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