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What we do at Purple Strategies.

At Purple, we define what matters. Recommending strategy. Targeting stakeholders. Creating content. Orchestrating outreach. Building trust. Taking action with speed and accuracy. Winning. All with the influential audiences that can determine the future of a company or organization. Born out of the combination of red and blue, Republican and Democrat, Purple is rooted in the fast-moving, agile world of winning political campaigns. But we take it one step further. We combined the political with the creative, insightful brand expertise to build a firm unlike any other. We understand the impact of public opinion and have deep experience in shaping it. Here's a look at our approach.

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Objective, Research, Strategy

We work with our clients to identify the key goals and objectives and then build public opinion research to determine the path forward. Our research-driven insights lead us to strategic campaign plans that best achieve the core business objectives.

Narrative Development

We then work to develop a clear and consistent strategic narrative and messaging framework to guide future communications and build a reputation among target audiences. The narrative is elastic, tactically-neutral and resonates with both internal and external audiences.

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Audience Targeting

Next we determine how to reach vital audiences. Elected officials. Opinion leaders. Media. Employees. Third party allies. Stakeholders. The Public. Consumers. Who do you need to persuade to meet your objective, to create the outcomes you want to see?

OWNED MEDIA

Pushing content across your brand channels: web, mobile, blog, social platforms, retail

Content

We tell stories through content – the visual, audio or written expressions of the message platform that support your narrative, demonstrate values and move public opinion across any communications channel.

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Measure

We constantly analyze the results, improve the message and recalibrate the strategy if needed. Our content and communications can be measured, optimized and improved, sometimes instantly. And we use public opinion research to measure long-term impact around favorability, brand attributes and leading and trailing indicators.

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Chicago

West Loop
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DC

Alexandria
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New England

Boston