Digital Communications Campaigns
Whether dedicated to issue advocacy, brand management or crisis response, effective communications campaigns harness the emerging tools of our rapidly changing media environment.
And, whether focused on online advertising, social media outreach or website development, successful digital strategies concentrate on results, rather than distract with buzzwords.
Purple Strategies has a strategic understanding of the evolving technological landscape; best-in-class interactive design and video production capabilities; a focus on real-time analytics and reporting; and the speed and flexibility to surpass expectations.
Social Media Strategy
In an era when over a hundred million Americans login to Facebook every day, you can no longer wait patiently for audiences to come to you.
Purple Strategies creates dynamic strategies for social media engagement that build movements without wasting time chasing the latest online gimmick. By identifying, tracking, and engaging with relevant thought leaders and interested communities on the micro level, we can shape how your campaign, your brand and your interests are viewed on bigger screens and on the larger stage.
Online Advertising
In our fragmented media landscape, online ad placement is increasingly more science than art. Our integrated advertising team uses advanced research powered by comScore, Scarborough and Mediamark to deliver relevant, quality creative to precisely defined target audiences.
Whether based on geography, demography, daypart, context, or behavior, we’ll continually optimize your advertising for efficiency and effectiveness. And our world-class interactive designers build unique and sophisticated advertising units that command attention and build engagement.
Website Design & Development
Whether you’re developing a landing page, a microsite, or a fully realized online community, it’s crucial that you seize user attention with pixel perfect design.
Highlight your daily message, your major initiative, or your looming deadline. And drive each visitor down a conversion funnel from understanding and engagement to participation and advocacy.
Our five-step approach to web development ensures your online platform meets communications objectives and exceeds conversion goals with a robust architecture that scales effectively as needs change.
Analytics & Optimization
Robust reporting from our ad servers coupled with real-time optimization of your ad placement can lead to an unprecedented understanding of online media spending. And our experience with a wide range of website analytics platforms allows us to improve conversion rates by follow each visitor’s click path. Firms without a dual proficiency in online advertising and website development can’t see the full picture of activity before, during and after each digital interaction.
Web Video
With Americans watching 33 billion online videos per month, viral content with top-notch creative execution can be decisive in driving an issue, framing a debate, or defending a reputation. Purple Strategies has the insight and the in-house resources to accomplish these tasks better than anyone.
Email Marketing
Purple Strategies understands that email marketing is often at the heart of an online communications campaign. Simply put, no other medium can so quickly message or so effectively harness online support into offline activism. With our experience building and managing large email databases, we can improve your data collection, grow your list exponentially, and utilize best practices to optimize conversion.