Our wide range of backgrounds and experiences make Purple unique. Here’s our blog celebrating our different perspectives with original, insightful prose on today’s constantly changing world.
In 2014, we continued our ongoing exploration of Walmart Moms, conducting three national surveys and six focus groups, including focus groups in Senate battleground states in the run-up to the midterms.
In partnership with Bloomberg Politics and Saint Anselm College, Purple Insights released the first New Hampshire 2016 election poll.
Random-digit dialing has long been considered the gold standard in polling, and it’s still widely using in election polling. But new technology has allowed us to explore other, equally valid ways of conducting public opinion research.
We have been selected as a finalist for the 2014 PRNews Digital PR Awards. Read more for information about the campaign and Purple Digital.
In our first Purple Profile, we focus on Brian Gottlieb, managing director of Purple Insights.
Every company has a unique story to tell and while RTM tactics can sometimes be an effective strategy to tell those stories, preserving your brand’s voice and communication strategy lasts longer than any tweet or Facebook post, however clever they may be.
Though real-time marketing can function as a clever tactic for brands, it has to align with smart communication strategy to produce lasting positive results.
We are pleased to announce that Rory Cooper has joined Purple Strategies.