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Perspectives

Our wide range of backgrounds and experiences make Purple unique. Here’s our blog celebrating our different perspectives with original, insightful prose on today’s constantly changing world.

Blog February 13, 2015

Founding Partner Named Creative Director Emeritus

Founding partner John Donovan has been named creative director emeritus.

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Leah Donahue

Senior Director, Marketing and Business Development

Blog February 12, 2015

Attitudes of Granite State Voters One Year From the Primary

One year out from the New Hampshire primary, Purple Insights released a poll exploring the attitudes of Granite State voters.

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Doug Usher

Managing Partner, Purple Insights

Blog February 09, 2015

How Vinyl Went Viral: Old School Social Media

The Beatles’ first appearance on The Ed Sullivan Show was groundbreaking, skyrocketing the Fab Four to American stardom. Was it the first truly “viral” event? Cynthia Case explores what it means to go viral and whether or not it’s a worthy goal for today’s brands.

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Cynthia Case

Blog January 20, 2015

Purple Strategies Welcomes Tim Griffin

Former Congressman Tim Griffin has joined the firm as senior advisor for communications and growth strategies.

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John Mercurio

Blog December 28, 2014

Year in Review 2014

Over the past year, we have grown our client list and bolstered our talent and service offerings. Take a look back at some of our successes of 2014.

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Elizabeth Emanuel

Blog December 16, 2014

Walmart Moms' Views of Washington Continue to Dim

In 2014, we continued our ongoing exploration of Walmart Moms, conducting three national surveys and six focus groups, including focus groups in Senate battleground states in the run-up to the midterms.

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Margie Omero

Managing Director, Purple Insights

Blog November 24, 2014

First New Hampshire 2016 Poll Results

In partnership with Bloomberg Politics and Saint Anselm College, Purple Insights released the first New Hampshire 2016 election poll.

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Doug Usher

Managing Partner, Purple Insights

Blog November 19, 2014

Bloomberg Politics and Saint Anselm Partner on 2016 Election Coverage with NH Poll by Purple Strategies

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Doug Usher

Managing Partner, Purple Insights

Blog November 14, 2014

Purple Strategies Strengthens Public Relations Team Adding Two Seasoned Media Relations Strategists

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Stephanie Chan

Blog October 30, 2014

The Methodology Matters: Finding the Best Way to Reach Your Audience

Random-digit dialing has long been considered the gold standard in polling, and it’s still widely using in election polling. But new technology has allowed us to explore other, equally valid ways of conducting public opinion research.

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Mary Beth Lombardo

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