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Perspectives

Our wide range of backgrounds and experiences make Purple unique. Here’s our blog celebrating our different perspectives with original, insightful prose on today’s constantly changing world.

Blog May 17, 2016

Three Takeaways from Technori and United Airlines

Alexander attended Technori’s April event in Chicago. Read more to discover his three key takeaways from United Airlines CMO Tom O’Toole, including how strategists must think beyond marketing and communications.

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Alexander Castellanos

Blog May 06, 2016

Saturday Night Branded Content

Digital guru Diego Rodriguez walks us through the intricacies of branded content, and SNL’s recent announcement and how it might take shape.

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Diego Rodriguez

Blog March 14, 2016

SXSW Day 2 Recap: Netbase & Chill, great branded events and Flavor Flav

Have we mentioned that Scott is speaking at the Brand Innovators Summit at SXSW? Read our day 2 recap and watch the vlog in the post. Follow along on social media using #PurpleSXSW

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Elizabeth Emanuel

Blog March 13, 2016

SXSW Day 1 Recap: Dan Rather, Self-driving Cars and Good Food

The day 1 recap of SXSW Interactive is here! Read more for lessons learned from Dan Rather and self-driving cars. And watch the vlog recap in the post. Follow along on social using #PurpleSXSW

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Elizabeth Emanuel

Blog March 11, 2016

Greetings from SXSW

Hello from South by Southwest Interactive! Follow Scott and Elizabeth’s Austin adventure using #PurpleSXSW on Facebook, Twitter, YouTube and Instagram.

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Elizabeth Emanuel

Blog March 02, 2016

Facebook Gets Emoji-nal: Why Brands Should Care

In our previous post, we explored the new changes to Twitter’s timeline. Now, with the debut of Facebook Reactions, Ali Mansfield dives into the evolution of expressing emotion on Facebook.

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Ali Mansfield

Blog February 11, 2016

On Twitter's Latest Tweak

Twitter’s latest change seems to me like part of a larger trend: the convergence of Twitter and Facebook, two platforms that – I thought! – were supposed to be distinct and used distinctly.

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Alec Jacobs

Blog February 09, 2016

Lessons Learned from Iowa Headed Into New Hampshire

Headed into the New Hampshire primary, Managing Director of Purple Insights Margie Omero gave us some analysis on lessons learned from polling and the Iowa caucuses.

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Margie Omero

Managing Director, Purple Insights

Blog February 01, 2016

The Purple Roundup: The Importance of Iowa

Today’s the big day! As the Iowa caucus begins, we get to hear from the voters for the first time. We went around the office to find out what to look for in tonight’s coverage, and understand why Iowa is important in the 2016 landscape.

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Elizabeth Emanuel

Blog January 27, 2016

Latest Bloomberg-Purple Survey of GOP Primary Voters

Our partnership with Bloomberg Politics continues in the latest survey of GOP primary voters.

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Doug Usher

Managing Partner, Purple Insights

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