The FTC has engaged in an admirable (though largely ineffectual) struggle to regulate the blurring of lines catalyzed by brands’ increasing use of social media as a marketing tool.
A blog featuring original, insightful and occasionally long-winded perspectives on today’s constantly changing world. Self-promotional? Why, of course. But ordinary?
Perish the thought.
Society has evolved a set of peculiarities alongside the growth of entertainment technology, which cause our attention to be fractured across many different screens, all with differing capabilities, limitations, and effectiveness.
I remember when the first McDonalds opened its doors in Santa Marta, my hometown in Colombia, in late 2008. I was a senior in high school and throughout that year I had my fair share of Colombian style McFlurries (Milo and caramel). It never would’ve crossed my mind that one day I would be working for a firm that actually advises some of the world’s most iconic companies– brands that I grew up with– on their business and public affairs.
To commemorate the opening of Purple Strategies’ Boston office, today we are releasing PurplePolls of voters in New Hampshire and Massachusetts at the Institute of Politics at Harvard University. These polls are also part of a new collaboration between Purple Strategies and the New England Council, a non-partisan alliance of businesses, academic and health institutions […]
What do the Sacramento Kings and Overstock.com have in common? Both organizations have made announcements that they will soon be accepting payments made in Bitcoins, a trendy new digital currency system that has exploded in popularity across the world. Read the full post on Bitcoins here.
We are thrilled to announce today the hiring of two new veteran communications experts, Chris Kofinis and Mike Lake, both with long histories of political and business strategic consulting experience. Read the full press release here.
This holiday season, Purple wants to give back—and what better way to do it than by helping families capture their fond memories on film? On Saturday, December 7th, Purple Strategies will be participating in Help Portrait, a project that gives disadvantaged members of the community access to the skills of portrait photographers.
In a recent appearance on Houston public radio station KUHF’s show, Houston matters, Joe joined two other guests to talk about the state of the news media in Houston today but also about the state of the news media in general.
Veterans Day is a time to honor the sacrifices and celebrate the service of our 23 million U.S. veterans and their families. As we welcome millions of young veterans back home, it is important to think about the most meaningful and impactful ways we can truly thank our service members. As a veteran, I was, […]
While I can’t speak for everyone here at Purple when I say that the finale was pretty perfect, I’m not here to judge on quality. No, I’m here because I wanted to see whether the finale of “Breaking Bad” was really dominating the social conversation. Because even with a stellar crop of Sunday night television, the only tweets and Facebook statuses I was seeing were “Bad.” Turns out it wasn’t just my timeline or my news feed. The finale last night generated a whopping 1,459,456 online conversations.