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Perspectives

Our wide range of backgrounds and experiences make Purple unique. Here’s our blog celebrating our different perspectives with original, insightful prose on today’s constantly changing world.

Blog May 22, 2015

The "Mad Men" Finale: A Social Analysis

Earlier this week we shared our favorite “Mad Men” pitches from around the firm. Now, take a look at how the finale played on social.

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Scott Reitzel and Alec Jacobs

 

Blog May 15, 2015

Purple's Favorite "Mad Men" Pitches

With “Mad Men” coming to a close, we asked a few Purple people across practices to take a look back at their favorite client pitches from the show’s seven seasons. Here’s what they had to say.

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Alec Jacobs

Blog May 05, 2015

Purple Profile: Erikka Knuti

In our second Purple Profile, we explore all things Erikka Knuti.

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Purple Strategies

 

Blog April 17, 2015

Celebrating Five Years of Purple Insights

We are celebrating five years of our research division, Purple Insights.

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Doug Usher

Managing Partner, Purple Insights

Blog April 15, 2015

The Purple Roundup: Hillary As a Brand

Since March 22, four presidential hopefuls have declared their candidacy for the office. We explore the brand of the (at the moment) presumed frontrunner for the Democratic Party, Hillary Clinton.

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Elizabeth Emanuel

Blog April 06, 2015

The Purple Roundup: Real Pugs of Portland

While we await the debut of The Real Pugs of Portland, a few of our people give their thoughts on maximizing opportunities to display brands in a creative way.

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Elizabeth Emanuel

Blog March 24, 2015

Introducing The Purple Roundup

Welcome to the first in our new blog series, The Purple Roundup, where we gather interesting thoughts from some of our Purple people on the latest in news and pop culture.

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Elizabeth Emanuel

Blog February 13, 2015

Founding Partner Named Creative Director Emeritus

Founding partner John Donovan has been named creative director emeritus.

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Leah Donahue

Senior Director, Marketing and Business Development

Blog February 12, 2015

Attitudes of Granite State Voters One Year From the Primary

One year out from the New Hampshire primary, Purple Insights released a poll exploring the attitudes of Granite State voters.

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Doug Usher

Managing Partner, Purple Insights

Blog February 09, 2015

How Vinyl Went Viral: Old School Social Media

The Beatles’ first appearance on The Ed Sullivan Show was groundbreaking, skyrocketing the Fab Four to American stardom. Was it the first truly “viral” event? Cynthia Case explores what it means to go viral and whether or not it’s a worthy goal for today’s brands.

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Cynthia Case

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