Our wide range of backgrounds and experiences make Purple unique. Here’s our blog celebrating our different perspectives with original, insightful prose on today’s constantly changing world.
Continuing our partnership with Bloomberg Politics, we surveyed college-educated likely voters. Read more for the findings – it’s shaping up to be a close race.
From time to time, we ask our people to share their insights and opinions around the current political landscape. Brand and political strategist Alexander Castellanos shares some thoughts on how companies can capitalize on learnings from the Sanders and Trump movements.
Alexander attended Technori’s April event in Chicago. Read more to discover his three key takeaways from United Airlines CMO Tom O’Toole, including how strategists must think beyond marketing and communications.
Digital guru Diego Rodriguez walks us through the intricacies of branded content, and SNL’s recent announcement and how it might take shape.
Have we mentioned that Scott is speaking at the Brand Innovators Summit at SXSW? Read our day 2 recap and watch the vlog in the post. Follow along on social media using #PurpleSXSW
The day 1 recap of SXSW Interactive is here! Read more for lessons learned from Dan Rather and self-driving cars. And watch the vlog recap in the post. Follow along on social using #PurpleSXSW
Hello from South by Southwest Interactive! Follow Scott and Elizabeth’s Austin adventure using #PurpleSXSW on Facebook, Twitter, YouTube and Instagram.
In our previous post, we explored the new changes to Twitter’s timeline. Now, with the debut of Facebook Reactions, Ali Mansfield dives into the evolution of expressing emotion on Facebook.
Twitter’s latest change seems to me like part of a larger trend: the convergence of Twitter and Facebook, two platforms that – I thought! – were supposed to be distinct and used distinctly.
Headed into the New Hampshire primary, Managing Director of Purple Insights Margie Omero gave us some analysis on lessons learned from polling and the Iowa caucuses.