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Perspectives

Our wide range of backgrounds and experiences make Purple unique. Here’s our blog celebrating our different perspectives with original, insightful prose on today’s constantly changing world.

Blog October 30, 2014

The Methodology Matters: Finding the Best Way to Reach Your Audience

Random-digit dialing has long been considered the gold standard in polling, and it’s still widely using in election polling. But new technology has allowed us to explore other, equally valid ways of conducting public opinion research.

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Mary Beth Lombardo

Blog October 08, 2014

Purple Selected as a Finalist for the PRNews Digital PR Awards

We have been selected as a finalist for the 2014 PRNews Digital PR Awards. Read more for information about the campaign and Purple Digital.

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Purple Strategies

 

Blog September 15, 2014

Purple Profile: Brian Gottlieb

In our first Purple Profile, we focus on Brian Gottlieb, managing director of Purple Insights.

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Purple Strategies

 

Blog September 02, 2014

Real-Time Marketing or Real-Time Mistakes? Part 2

Every company has a unique story to tell and while RTM tactics can sometimes be an effective strategy to tell those stories, preserving your brand’s voice and communication strategy lasts longer than any tweet or Facebook post, however clever they may be.

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Dana Shanley

Blog August 20, 2014

Real-Time Marketing or Real-Time Mistakes?

Though real-time marketing can function as a clever tactic for brands, it has to align with smart communication strategy to produce lasting positive results.

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Dana Shanley

Blog August 18, 2014

Purple Strategies Welcomes Rory Cooper

We are pleased to announce that Rory Cooper has joined Purple Strategies.

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Purple Strategies

 

Blog August 14, 2014

Career Advice to our Associates from CNN's Erin McPike

Our Summer Seasonal Associates recently had the opportunity to sit down with CNN’s Erin McPike, learning from her career experience in navigating the world of Washington, DC.

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Bridget van Egmond

 

Blog July 09, 2014

Interning at Purple Strategies

Purple Seasonal Associate Ryan Pallas writes about his experience with our internship program.

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Ryan Pallas

 

Blog June 20, 2014

Purple Selected as one of Washington's Top Places to Work

We are very happy to share that Purple Strategies has been selected as one of the “Top Workplaces of 2014″ by the Washington Post.

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Purple Strategies

 

Blog June 20, 2014

Crisis Management: Keep Calm and Act Decisively

Joe Abbey describes what he’s learned about managing a crisis, mainly, to keep calm and act decisively.

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Joe Abbey

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