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Our wide range of backgrounds and experiences make Purple unique. Here’s our blog celebrating our different perspectives with original, insightful prose on today’s constantly changing world.

Blog February 01, 2016

The Purple Roundup: The Importance of Iowa

Today’s the big day! As the Iowa caucus begins, we get to hear from the voters for the first time. We went around the office to find out what to look for in tonight’s coverage, and understand why Iowa is important in the 2016 landscape.

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Elizabeth Emanuel

Blog January 27, 2016

Latest Bloomberg-Purple Survey of GOP Primary Voters

Our partnership with Bloomberg Politics continues in the latest survey of GOP primary voters.

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Doug Usher

Managing Partner, Purple Insights

Blog January 06, 2016

The Purple Roundup: Paradigm Shifts in Polling

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Purple Strategies


Blog December 17, 2015

Purple Strategies Expands Leadership Bench

We are thrilled to announce that Jillayne Smyth, Kristen Morgante and John Gatti have been named partners.

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John Mercurio

Blog November 04, 2015

Recap: PRWeek's Measurement Roundtable

Our own Robert Fronk had the opportunity to take part in PRWeek’s Measurement Roundtable, sponsored by BurrellesLuce. Read a recap here!

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Elizabeth Emanuel

Blog September 30, 2015

Purple Strategies Expands Executive Branding Offering

We are pleased to announce that Bridget Lohrius has joined our team.

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Cynthia Case

Blog September 24, 2015

Lessons Learned Through Improv

We asked Alexander Castellanos of Purple Chicago to share some lessons learned from his improv class and experience with Second City.

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Alexander Castellanos

Blog September 16, 2015

Opinion: 10 Reasons Attacking Trump Won't Work in the GOP Debate

From time to time, we ask our former political operatives to give their thoughts on the current political landscape. With tonight’s GOP debate looming large, Managing Director of Purple Insights, Brian Gottlieb, shares his thoughts on why attacking Trump won’t work.

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Brian Gottlieb

Managing Director, Purple Insights

Blog September 01, 2015

Flash Ads are Dead, Now What?

Google Chrome now automatically pauses most Flash animations. In combination with Safari’s Power Saver feature and the fact that Flash doesn’t work on mobile, these changes signal the end of the Flash ad. Managing Director of Purple Digital, Stephen Smith, provides insight into who the big winners are in a post-Flash world.

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Stephen Smith

Managing Director, Purple Digital

Blog July 29, 2015

Coming to a City Near You: Purple Roundtables in Chicago, Dallas and New York City

We’re headed to Chicago, Dallas and New York City for some Purple Roundtables! Read more to find out what we’ll be doing, and how you can attend.

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Elizabeth Emanuel

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