A blog featuring original, insightful and occasionally long-winded perspectives on today’s constantly changing world. Self-promotional? Why, of course. But ordinary?
Perish the thought.
Democrat or Republican, we’re always excited when someone makes a big splash on social media because it means we get to look at some data, and data is awesome.
Chris Julcher and Kevin Hauswirth are joining our rapidly expanding Chicago office. Chris joins Purple in a senior creative and strategy role, and he will work closely with Purple’s brand trust division, Citizen2, to serve many of the firm’s Fortune 500 clients. He previously served as an executive creative director at Leo Burnett USA. Julcher [...]
Scrolling through an English-language Twitter feed on March 5, most Americans saw radically divergent opinions about the late President Hugo Chávez. Hundreds of thousands of online conversations heralded Chávez as a champion of the poor and a hero to impoverished Venezuelans … or denounced Chávez as a brutal dictator who silenced opposition and misused his country’s wealth.
There’s an uproar in Washington these days, and it has nothing to do with budget battles and entitlement reform, but rather, how news organizations that cover the White House feel used – and abused – by a White House that increasingly keeps them at a distance. This problem erupted over the weekend when a press [...]
In our final Purple Poll, we looked at voters nationwide and in the Purple State electorate. Obama holds slim margins in both areas, up 1 (47% to 46%) nationally and by 2 (48% to 46%) in Purple States. This campaign ends pretty much where it began: an extremely close race. President Obama enters the final [...]
Governor Romney has narrowed gap across Purple States, while President Obama maintains a narrow 2-point lead. Obama is up by 2 in Ohio, 1 in Colorado, and Romney has pulled even in Virginia. Romney’s rebound is built on a stronger overall image, while Obama’s slim lead is protected by improved impressions of the economy. Click [...]
Our latest PurplePoll shows Obama with a 5-point lead in the Purple States overall, and ahead by between 2 and 4 points in Colorado, Virginia, Ohio. Romney holds a 1 point edge in Florida. In our first looks at Arizona and North Carolina, a split decision: Obama holds a small lead in NC, and Romney is [...]
In the halls of our Purple offices my fellow Democratic colleagues are constantly giving the Republicans a hard time. Clint Eastwood’s performance at the RNC last week made for great fodder. And we take our fair share of heckling about Democrats and the President as well. That back and forth is what makes Purple great.
Our latest PurplePoll, conducted just after Paul Ryan was announced by the Romney campaign, shows an uptick for the Romney campaign in Purple States overall. Ryan is relatively well-liked, with a very strong image among Republicans. Overall, reaction in Purple States is slightly less positive than to Sarah Palin nationally after her announcement in 2008. [...]
The Purple Perspective is a catalog of the latest relevant data on the political climate. It offers eight key metrics and places them in an historical context in order to provide a clear format for objective, unbiased data. In our July edition, we find President Obama facing a more difficult climate than recent Presidential incumbents at the same stage of the campaign. While [...]