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Perspectives

Our wide range of backgrounds and experiences make Purple unique. Here’s our blog celebrating our different perspectives with original, insightful prose on today’s constantly changing world.

Blog November 14, 2016

Three failures and one HUGE upset

Doug Usher shares his thoughts on last week’s election.

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Doug Usher

Managing Partner, Purple Insights

Blog September 23, 2016

Purple Strategies Boosts Insights Expertise

Earlier this year, we welcomed Sarah Simmons to the firm.

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John Mercurio

Blog August 01, 2016

The 5 Best Ways to Understand 2016 Trump-Clinton Polls

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Doug Usher

Managing Partner, Purple Insights

Blog July 30, 2016

Reddit & Promoted User Posts

TL;DR: Reddit released some new ads and asked some people to write about them!

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Elizabeth Emanuel

Blog July 14, 2016

Latest Purple Slice: College-educated Voters

Continuing our partnership with Bloomberg Politics, we surveyed college-educated likely voters. Read more for the findings – it’s shaping up to be a close race.

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Doug Usher

Managing Partner, Purple Insights

Blog June 28, 2016

Opinion: What Brands can Learn from the Sanders and Trump Movements

From time to time, we ask our people to share their insights and opinions around the current political landscape. Brand and political strategist Alexander Castellanos shares some thoughts on how companies can capitalize on learnings from the Sanders and Trump movements.

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Alexander Castellanos

Blog May 17, 2016

Three Takeaways from Technori and United Airlines

Alexander attended Technori’s April event in Chicago. Read more to discover his three key takeaways from United Airlines CMO Tom O’Toole, including how strategists must think beyond marketing and communications.

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Alexander Castellanos

Blog May 06, 2016

Saturday Night Branded Content

Digital guru Diego Rodriguez walks us through the intricacies of branded content, and SNL’s recent announcement and how it might take shape.

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Diego Rodriguez

Blog March 14, 2016

SXSW Day 2 Recap: Netbase & Chill, great branded events and Flavor Flav

Have we mentioned that Scott is speaking at the Brand Innovators Summit at SXSW? Read our day 2 recap and watch the vlog in the post. Follow along on social media using #PurpleSXSW

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Elizabeth Emanuel

Blog March 13, 2016

SXSW Day 1 Recap: Dan Rather, Self-driving Cars and Good Food

The day 1 recap of SXSW Interactive is here! Read more for lessons learned from Dan Rather and self-driving cars. And watch the vlog recap in the post. Follow along on social using #PurpleSXSW

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Elizabeth Emanuel

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