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Perspectives

Our wide range of backgrounds and experiences make Purple unique. Here’s our blog celebrating our different perspectives with original, insightful prose on today’s constantly changing world.

Blog August 20, 2014

Real-Time Marketing or Real-Time Mistakes?

Though real-time marketing can function as a clever tactic for brands, it has to align with smart communication strategy to produce lasting positive results.

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Dana Shanley

Blog August 18, 2014

Purple Strategies Welcomes Rory Cooper

We are pleased to announce that Rory Cooper has joined Purple Strategies.

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Purple Strategies

 

Blog August 14, 2014

Career Advice to our Associates from CNN's Erin McPike

Our Summer Seasonal Associates recently had the opportunity to sit down with CNN’s Erin McPike, learning from her career experience in navigating the world of Washington, DC.

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Bridget van Egmond

 

Blog July 09, 2014

Interning at Purple Strategies

Purple Seasonal Associate Ryan Pallas writes about his experience with our internship program.

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Ryan Pallas

 

Blog June 20, 2014

Purple Selected as one of Washington's Top Places to Work

We are very happy to share that Purple Strategies has been selected as one of the “Top Workplaces of 2014″ by the Washington Post.

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Purple Strategies

 

Blog June 20, 2014

Crisis Management: Keep Calm and Act Decisively

Joe Abbey describes what he’s learned about managing a crisis, mainly, to keep calm and act decisively.

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Joe Abbey

Blog May 29, 2014

The Truth about Talking to the Media

As a reformed journalist, Ieva helps Purple’s clients prepare for interviews and talking with the media.

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Ieva M. Augstums

Blog May 14, 2014

Welcome to the New Home of Purple Strategies

After months of thinking, creating, meeting and developing – we’re happy to invite you into our new online home.

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Purple Strategies

 

Blog May 13, 2014

Crowdfunding as a Brand Strategy: Connecting Around a Cause

Engaging and connecting with the consumer are increasingly important to brands, and crowdfunding campaigns are one of the many creative ways to successfully interact with consumers and potential consumers.

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Laura Hinson

Blog April 14, 2014

Blurred Lines: Cole Haan and the Federal Trade Commission

The FTC has engaged in an admirable (though largely ineffectual) struggle to regulate the blurring of lines catalyzed by brands’ increasing use of social media as a marketing tool.

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Stephanie Chan

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