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Perspectives

Our wide range of backgrounds and experiences make Purple unique. Here’s our blog celebrating our different perspectives with original, insightful prose on today’s constantly changing world.

Blog July 14, 2016

Latest Purple Slice: College-educated Voters

Continuing our partnership with Bloomberg Politics, we surveyed college-educated likely voters. Read more for the findings – it’s shaping up to be a close race.

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Doug Usher

Managing Partner, Purple Insights

Blog June 28, 2016

Opinion: What Brands can Learn from the Sanders and Trump Movements

From time to time, we ask our people to share their insights and opinions around the current political landscape. Brand and political strategist Alexander Castellanos shares some thoughts on how companies can capitalize on learnings from the Sanders and Trump movements.

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Alexander Castellanos

Blog May 17, 2016

Three Takeaways from Technori and United Airlines

Alexander attended Technori’s April event in Chicago. Read more to discover his three key takeaways from United Airlines CMO Tom O’Toole, including how strategists must think beyond marketing and communications.

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Alexander Castellanos

Blog May 06, 2016

Saturday Night Branded Content

Digital guru Diego Rodriguez walks us through the intricacies of branded content, and SNL’s recent announcement and how it might take shape.

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Diego Rodriguez

Blog March 14, 2016

SXSW Day 2 Recap: Netbase & Chill, great branded events and Flavor Flav

Have we mentioned that Scott is speaking at the Brand Innovators Summit at SXSW? Read our day 2 recap and watch the vlog in the post. Follow along on social media using #PurpleSXSW

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Elizabeth Emanuel

Blog March 13, 2016

SXSW Day 1 Recap: Dan Rather, Self-driving Cars and Good Food

The day 1 recap of SXSW Interactive is here! Read more for lessons learned from Dan Rather and self-driving cars. And watch the vlog recap in the post. Follow along on social using #PurpleSXSW

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Elizabeth Emanuel

Blog March 11, 2016

Greetings from SXSW

Hello from South by Southwest Interactive! Follow Scott and Elizabeth’s Austin adventure using #PurpleSXSW on Facebook, Twitter, YouTube and Instagram.

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Elizabeth Emanuel

Blog March 02, 2016

Facebook Gets Emoji-nal: Why Brands Should Care

In our previous post, we explored the new changes to Twitter’s timeline. Now, with the debut of Facebook Reactions, Ali Mansfield dives into the evolution of expressing emotion on Facebook.

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Ali Mansfield

Blog February 11, 2016

On Twitter's Latest Tweak

Twitter’s latest change seems to me like part of a larger trend: the convergence of Twitter and Facebook, two platforms that – I thought! – were supposed to be distinct and used distinctly.

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Alec Jacobs

Blog February 09, 2016

Lessons Learned from Iowa Headed Into New Hampshire

Headed into the New Hampshire primary, Managing Director of Purple Insights Margie Omero gave us some analysis on lessons learned from polling and the Iowa caucuses.

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Margie Omero

Managing Director, Purple Insights

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