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Perspectives

Our wide range of backgrounds and experiences make Purple unique. Here’s our blog celebrating our different perspectives with original, insightful prose on today’s constantly changing world.

Blog December 16, 2014

Walmart Moms' Views of Washington Continue to Dim

In 2014, we continued our ongoing exploration of Walmart Moms, conducting three national surveys and six focus groups, including focus groups in Senate battleground states in the run-up to the midterms.

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Margie Omero

Managing Director, Purple Insights

Blog November 24, 2014

First New Hampshire 2016 Poll Results

In partnership with Bloomberg Politics and Saint Anselm College, Purple Insights released the first New Hampshire 2016 election poll.

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Doug Usher

Managing Partner, Purple Insights

Blog November 19, 2014

Bloomberg Politics and Saint Anselm Partner on 2016 Election Coverage with NH Poll by Purple Strategies

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Doug Usher

Managing Partner, Purple Insights

Blog November 14, 2014

Purple Strategies Strengthens Public Relations Team Adding Two Seasoned Media Relations Strategists

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Stephanie Chan

Blog October 30, 2014

The Methodology Matters: Finding the Best Way to Reach Your Audience

Random-digit dialing has long been considered the gold standard in polling, and it’s still widely using in election polling. But new technology has allowed us to explore other, equally valid ways of conducting public opinion research.

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Mary Beth Lombardo

Blog October 08, 2014

Purple Selected as a Finalist for the PRNews Digital PR Awards

We have been selected as a finalist for the 2014 PRNews Digital PR Awards. Read more for information about the campaign and Purple Digital.

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Purple Strategies

 

Blog September 15, 2014

Purple Profile: Brian Gottlieb

In our first Purple Profile, we focus on Brian Gottlieb, managing director of Purple Insights.

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Purple Strategies

 

Blog September 02, 2014

Real-Time Marketing or Real-Time Mistakes? Part 2

Every company has a unique story to tell and while RTM tactics can sometimes be an effective strategy to tell those stories, preserving your brand’s voice and communication strategy lasts longer than any tweet or Facebook post, however clever they may be.

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Dana Shanley

Blog August 20, 2014

Real-Time Marketing or Real-Time Mistakes?

Though real-time marketing can function as a clever tactic for brands, it has to align with smart communication strategy to produce lasting positive results.

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Dana Shanley

Blog August 18, 2014

Purple Strategies Welcomes Rory Cooper

We are pleased to announce that Rory Cooper has joined Purple Strategies.

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Purple Strategies

 

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