This holiday season, Purple wants to give back—and what better way to do it than by helping families capture their fond memories on film? On Saturday, December 7th, Purple Strategies will be participating in Help Portrait, a project that gives disadvantaged members of the community access to the skills of portrait photographers.
A blog featuring original, insightful and occasionally long-winded perspectives on today’s constantly changing world. Self-promotional? Why, of course. But ordinary?
Perish the thought.
In a recent appearance on Houston public radio station KUHF’s show, Houston matters, Joe joined two other guests to talk about the state of the news media in Houston today but also about the state of the news media in general.
Veterans Day is a time to honor the sacrifices and celebrate the service of our 23 million U.S. veterans and their families. As we welcome millions of young veterans back home, it is important to think about the most meaningful and impactful ways we can truly thank our service members. As a veteran, I was, […]
While I can’t speak for everyone here at Purple when I say that the finale was pretty perfect, I’m not here to judge on quality. No, I’m here because I wanted to see whether the finale of “Breaking Bad” was really dominating the social conversation. Because even with a stellar crop of Sunday night television, the only tweets and Facebook statuses I was seeing were “Bad.” Turns out it wasn’t just my timeline or my news feed. The finale last night generated a whopping 1,459,456 online conversations.
For years now, the private equity industry has been fighting a communications challenge with one hand tied behind its back. Beaten down and characterized as “rapacious asset-strippers who hide their ill-gotten gains in secret bank accounts” during the 2012 presidential race, the private equity industry finally has the ability, courtesy of the Securities and Exchange […]
With so much content out there, what gets the reader to distinguish the stuff they like from the stuff that is, well… just “stuff”? What gets the average Joe or Jill to “like” something on Facebook or Instagram? The answer may seem obvious: Quality.
While Apple saw the company’s first profit decline in almost a decade this year, Samsung’s net profit grew 42 percent over the same period to $6.5 billion. In Q1, Samsung shipped almost two times more smartphones and grew nine times faster than its competitor. Perhaps even more striking is that Samsung sold more phones while pumping less money into marketing. How could this be? Simon Sinek’s golden circle hypothesis is a good place to start.
Democrat or Republican, we’re always excited when someone makes a big splash on social media because it means we get to look at some data, and data is awesome.
Chris Julcher and Kevin Hauswirth are joining our rapidly expanding Chicago office. Chris joins Purple in a senior creative and strategy role, and he will work closely with Purple’s brand trust division, Citizen2, to serve many of the firm’s Fortune 500 clients. He previously served as an executive creative director at Leo Burnett USA. Julcher […]
Scrolling through an English-language Twitter feed on March 5, most Americans saw radically divergent opinions about the late President Hugo Chávez. Hundreds of thousands of online conversations heralded Chávez as a champion of the poor and a hero to impoverished Venezuelans … or denounced Chávez as a brutal dictator who silenced opposition and misused his country’s wealth.