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Perspectives

Our wide range of backgrounds and experiences make Purple unique. Here’s our blog celebrating our different perspectives with original, insightful prose on today’s constantly changing world.

Blog September 01, 2015

Flash Ads are Dead, Now What?

Google Chrome now automatically pauses most Flash animations. In combination with Safari’s Power Saver feature and the fact that Flash doesn’t work on mobile, these changes signal the end of the Flash ad. Managing Director of Purple Digital, Stephen Smith, provides insight into who the big winners are in a post-Flash world.

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Stephen Smith

Managing Director, Purple Digital

Blog July 29, 2015

Coming to a City Near You: Purple Roundtables in Chicago, Dallas and New York City

We’re headed to Chicago, Dallas and New York City for some Purple Roundtables! Read more to find out what we’ll be doing, and how you can attend.

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Elizabeth Emanuel

Blog July 07, 2015

The Five Best Brand Interactions During #SharkWeek

Don’t be afraid to go in the water. Diego Rodriguez details his top five favorite brand interactions during the cultural phenomenon that is #SharkWeek.

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Diego Rodriguez

Blog June 26, 2015

Words and Deeds Matter

Once again for those who are not paying attention: Words and Deeds Matter.

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Joe Householder

Blog June 25, 2015

New Hampshire Democrats Welcome Sanders to the Race

In our recent poll of New Hampshire Democratic presidential primary voters, as part of our ongoing partnership with Bloomberg Politics and St Anselm’s College, we find Clinton maintains a strong lead in the race, but Bernie Sanders is gaining ground.

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Purple Strategies

 

Blog June 19, 2015

One of Washington's Top Places to Work, For the Second Year in a Row

We are proud to have been named to The Washington Post’s Top Workplaces list for the second year in a row.

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Purple Strategies

 

Blog June 12, 2015

The Park is Open: A Jurassic Marketing Campaign

The park is finally open. Justin Griffin explores how the marketing campaign behind the newest installment of the franchise matched brand fundamentals to creative executions and merged fantasy with reality.

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Justin Griffin

Blog June 01, 2015

Purple Continues Investment in Best-in-Class Strategic Thinking

We are pleased to announce that Robert Fronk has joined the firm continuing our investment in best-in-class strategic thinking.

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Stephanie Chan

Blog May 22, 2015

The "Mad Men" Finale: A Social Analysis

Earlier this week we shared our favorite “Mad Men” pitches from around the firm. Now, take a look at how the finale played on social.

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Scott Reitzel and Alec Jacobs

Blog May 15, 2015

Purple's Favorite "Mad Men" Pitches

With “Mad Men” coming to a close, we asked a few Purple people across practices to take a look back at their favorite client pitches from the show’s seven seasons. Here’s what they had to say.

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Alec Jacobs

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