Right after today’s 5.9 magnitude earthquake we started tracking aftershocks. I’m not talking about seismic activity, I’m talking online conversation. As of 2:48 pm, there were 743,000 online posts mentioning “earthquake” according to our analysis of Radian6 data. Not surprisingly, 96.7% of the public conversation took place on Twitter.
Are these 49 characters a waste of your 160 character allotment for your Twitter bio? I suspect so, because if I tweet something outrageous or offensive, those 49 characters are not a firewall from getting fired, or even from a client firing my employer for that matter. Just look at Rashard Mendenhall whose tweets were seen as a little too sympathetic to Osama Bin Laden. Had he had a “tweets don’t reflect the views of my endorsers” disclaimer, would he have lost his endorsements? Absolutely.
Today, the Century Council celebrates their 20th anniversary in the fight against drunk driving and underage drinking with a homepage pushdown on the New York Times. We’ve been told that the NYTimes.com homepage has never before featured such a prominent online ad from an issue advocacy organization.
April 3rd was our anniversary and you didn’t even call. Well, OK you probably did. On April 3, 1973, the first public cell phone call was made. As someone who remembers car phones that required sacrificing half your trunk space to a warm, humming box of electronics, it’s hard to believe how fast the mobile […]
At a recent presentation given to the communications staff of the University of South Carolina, we showed a graphic displaying the 2010 college football season through the lens of U.S. Google search traffic. We created the chart using Google Insights, which compares the volume of searches for different keyword terms. Predictably, on every game day, search volume for South Carolina football spiked and even exceeded search volume of the university at large.
This January marked two years since Purple Strategies first opened its doors. And we believe that the need for a balanced, bi-partisan approach to corporate communications, reputation management and issue advocacy has never been greater.