Right after today’s 5.9 magnitude earthquake we started tracking aftershocks. I’m not talking about seismic activity, I’m talking online conversation. As of 2:48 pm, there were 743,000 online posts mentioning “earthquake” according to our analysis of Radian6 data. Not surprisingly, … Continue reading →
Are these 49 characters a waste of your 160 character allotment for your Twitter bio? I suspect so, because if I tweet something outrageous or offensive, those 49 characters are not a firewall from getting fired, or even from a client firing my employer for that matter. Just look at Rashard Mendenhall whose tweets were seen as a little too sympathetic to Osama Bin Laden. Had he had a “tweets don’t reflect the views of my endorsers” disclaimer, would he have lost his endorsements? Absolutely. Continue reading →
At a recent presentation given to the communications staff of the University of South Carolina, we showed a graphic displaying the 2010 college football season through the lens of U.S. Google search traffic. We created the chart using Google Insights, which compares the volume of searches for different keyword terms. Predictably, on every game day, search volume for South Carolina football spiked and even exceeded search volume of the university at large. Continue reading →
